Performance

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Consider site performance, specifically media content optimization to improve SEO during digital marketing work for clients. Also, have a conversation with the client about the value of sliders and other plugins when weighed against the negative effects to performance.

Testing Tools:

https://developers.google.com/speed/pagespeed/insights/?url=northwoodsoft.com&tab=desktop

http://www.webpagetest.org

https://tools.pingdom.com/

Fonts

Installed as recommended Google Fonts will not score well on speed test. Here is an alternative loading method:

The Web Font Loader is a JavaScript library that gives you more control over font loading than the Google Fonts API provides. The Web Font Loader also lets you use multiple web font providers. It was co-developed by Google and Typekit.

The documentation and source code for the Web Font Loader is available in the GitHub repository.

Image Optimization

Blog: Optimize Image Sizes Using Titan CMS

Free Resource for image optimization - tinypng.com

Another free resource for image optimization - compressor.io

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